How to Grow Your Private Therapy Business

Many practitioners who take things private struggle with marketing to their clients and growing their business, but if you’re serious about launching a successful therapy business and helping as many people as possible, you need to have a solid marketing strategy in place.

Here are our top tips for getting your practice known and growing an established client base.

1. Start Networking

With therapy, a large volume of your business could easily come from word of mouth, so a great way to get yourself known and start building that pipeline is by attending networking events with other clinicians. Although other therapists are your potential competition, they are also the ones who will refer clients they cannot take – be that due to full schedules, lack of experience in a particular issue, or another reason – to you.

Attending networking events with private doctors is also recommended. Doctors will have patients that they recommend therapy to, and these are great recommendations to have come your way as people take what their doctor has to say more seriously.

2. Join Online Directories

You can also reach potential clients by joining an online directory of therapists. This is a great option if networking events aren’t your thing as you can lean on these sites instead to get heard. They also often have a wider reach and these sites will do their own advertising and marketing, so prospective clients are more likely to learn about these directories than your small business.

3. Start Blogging

Before many people seek the help of a professional therapist, they often turn to the internet. It follows that a great way to get yourself known as a respectable private therapist is by publishing useful content online. If people find your content useful, they may pursue appointing you as their therapist.

With so many large therapy resources online, try contributing as an author on these sites rather than competing with them to gain website traffic and visibility. Additionally, running a blog on your own website can also help improve the ranking of your website on Google, as well as giving you content to share on social media that is bound to resonate with your audience.

4. Gain Media Attention

A great way to assert your expertise and highlight your practice is through the media. Get in contact with your local newspaper or television station each time you are holding an event and see if they can cover it.

When your practice is highlighted in a prominent publication you are seen as trusted, reliable, and as a leader in your field, which leads to a great reputation and more business.